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Now I Get Market Research

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June 26th, 2007 Posted 5:05 pm

Before I started reading and blogging a lot about business, I had no idea how important market research was. When I used to fill out surveys for different companies to try out their products, I never considered what the point of that was. I figured a company hired these people to push their products for feedback, but that’s it. I never realized that doing that is a very important part of marketing research. I guess that’s why some companies will send you free samples and pay you money and prizes to try their products and tell them what you think of them. I think it’s all pretty cool, because they get their answers for their research and I can try a few new products.